Macros that make sense. 

Every scoop of Impact Whey Protein is engineered to deliver exactly what your body needs — and nothing it doesn't. With up to 23g of high-quality protein and just 114 calories per serving, this is performance nutrition made simple.

Low in fat, low in carbs, and high in protein, it helps support muscle growth, recovery, and everyday performance without unnecessary extras. Whether you're lifting, running, doing both, or just looking to get more protein into your day — these macros do the work, whatever your routine looks like.

Tested by experts. Trusted by millions. 

When it comes to what you put into your body, trust matters. Our whey protein is developed alongside our Performance Advisory Board and independently tested by globally recognised certification programmes — Informed Choice for banned substances and Informed Protein for label accuracy. That's quality you can see on the label, and trust in every scoop.

That commitment to excellence is why millions of people across the globe choose us every day — from competitive athletes to everyday runners, lifters, and anyone working towards their goals.

A protein for everyone. 

Great nutrition shouldn't be complicated — or boring. With up to 40 delicious flavours to choose from, from classics to exciting collabs, there's a flavour to match every routine and every goal. Blend it into a post-workout shake, stir it into oats, or add it to smoothies and recipes — it fits effortlessly into your day. One protein. Endless ways to Fuel Your Ambition.

¹ Protein contributes to the growth and maintenance of muscle mass.
² Protein contributes to the maintenance of normal bones.
* Nutritional information may vary depending on flavour.
** Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.

• Informed Choice certified
• Supports muscle growth and maintenance¹
• High in protein, with a mighty 23g per serving*
• 114kcal per serving*
• Our bestselling protein powder
• More than 40 delicious flavours to choose from
• Crafted by nutritionists
• From the UK and Europe’s Number 1 Sports Nutrition Brand**

INGREDIENTS: Whey Protein Concentrate (Milk) (95%) (contains Emulsifiers (Soya Lecithin, Sunflower Lecithin)), Natural Flavouring, Colour (Plain Caramel), Flavouring, Sweetener (Sucralose).

ALLERGEN INFORMATION: For allergens, see ingredients in bold.