Dubai Muscle Show DMS

Join us at the Dubai Muscle Show as Myprotein powers the action and brings you exclusive giveaways, epic challenges, new samples, and amazing deals across Dubai.

We’re not just bringing our products; we’re bringing the energy. From exclusive activations across the city to a full presence on the expo floor, this is our biggest presence in the Middle East yet. Whether you're a long-time customer or new to the brand, this is your chance to connect with us in person, experience our latest innovations, and be part of our growing fitness community.

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23-24 October | Truck Activation

Our schedule kicks off with Myprotein's Truck making its way through key spots around Dubai, bringing you free samples, surprise athlete appearances, and a taste of what’s to come at the Dubai Muscle Show. Make sure you catch it when it rolls through your area!

Thursday 23 October - meet us at Binous Gym from 4pm till 8pm.

Friday 24 October - meet us at GymNation Mirdif Branch.

Expect high-energy sessions, interactive challenges, and plenty of product giveaways.

25-26 October | Kite Beach Activation

We’re taking things outdoors and bringing the community together at the iconic Kite Beach for a full morning of movement and recovery.

On the 25th, head to our Beach Bar where you’ll find refreshing product samples, post-run snacks, and chill vibes with our team. It's fitness, fuel, and fun all in one place, set against the beautiful Dubai coastline!

On the 26th, kickstart your day with the Myprotein Run Club, an energising beachfront run open to all fitness levels from Knot Bakehouse (Jumeirah) to Myprotein Beach Bar, Kite Beach.

DMS Stand

The main event begins on October 24th at the Dubai Muscle Show itself, located at the Dubai Exhibition Centre in Expo City. Join us at our booth F6B throughout the weekend, from October 24th to 26th, for an epic action-packed weekend you won't want to miss. Get ready to meet your favourite fitness icons including Ryan Terry, Greg Chipponi, Josh Baker, Mohammed Al Masud, Anmar Shah, Faris Nadeif, Fouad Al Hadidi, and Abadi Abdullah. We are bringing the energy and we're waiting for YOU!

This isn’t just another event, it’s a chance to come together! Let’s celebrate fitness, community, and ambition together. Whether you join us at Binous Gym, meet us on the expo floor, or run with us at Kite Beach, we invite you to be part of the movement. Myprotein is here to support your goals, spark new motivation, and elevate your training with quality products and meaningful connections.

We’d love for you to be part of the Myprotein family during this exciting weekend, alongside a community that’s all about lifting each other up. So mark your calendar for October 23rd to 26th, and experience Myprotein like never before. Keep an eye on our socials for all the latest updates and get ready to have some fun with us in Dubai. Can’t wait to see you there!