Impact Whey Protein Powder
Our bestselling whey protein
Impact Whey Protein has been around since day one, and it's been a firm favourite ever since.
High-quality whey protein, tested for impurities, and priced to please, it’s no wonder it’s been our bestselling whey for over 20 years.
Crafted by nutritionists who obsess over every detail, each scoop delivers up to 23g protein*, supporting muscle growth, maintenance, and recovery.1 Whether it’s performance, wellness, or supporting a balanced lifestyle, it’s the everyday nutrition you need to achieve every goal.
Performance Advisory Board
Bringing together world-class scientists, doctors, and athletes to shape innovation at Myprotein — combining cutting-edge research with real-world testing to create solutions that actually deliver, for everybody. Find out more about our Performance Advisory Board.
- Informed Choice certified
- Supports muscle growth and maintenance1
- High in protein, with a mighty 23g per serving*
- 114kcal per serving*
- Our bestselling protein powder
- More than 40 delicious flavours to choose from
- Crafted by nutritionists
- From the UK's no.1 protein powder brand**
Let's talk about why Impact Whey Protein has stood the test of time. Packing up to 23g of protein* supporting muscle growth and maintenance and more than 40 flavours to choose from, all backed by Informed Choice for that added peace of mind. That's certified confidence in every scoop.
There's more to it than just protein. Each delicious serving contains just 1.9g of fat, 1.8g of carbs, plus a huge 5g of naturally occurring BCAAs delivering a balanced nutritional profile that supports your goals.
And, with less than 115 kcal per serving, Impact Whey Protein gives you the boost you need - without the extra baggage.
Taste the Myprotein difference
Whether you're looking for a post-workout protein boost or want to up your daily intake, Impact Whey Protein delivers with unrivalled flavours that speak for themselves.
With over 40 delicious options, like decadent Chocolate Brownie and velvety Cookies & Cream, never settle for bland. Enjoy every sip and stay committed - because taste matters.
Explore our new added crunch flavours. Indulge in the sweet and satisfying Vanilla Honeycomb or the rich, indulgent Chocolate Caramel, both packed with irresistible crunchy pieces for a taste and texture you’ll love.
Informed Choice: Certified Confidence
Informed Choice sets the global standard in sports nutrition quality control. This voluntary random testing ensures products have been manufactured to recognised international standards.
When you see the Informed Choice logo on our products, you can be confident they're regularly tested to ensure they're free from impurities and banned substances.
The Protein Guide
Not sure which protein is right for you? Our Protein Guide has you covered.
*Nutritional info based on 30g serving of Unflavoured flavour. The nutritional content may vary based on the flavour you choose.
**Source: Euromonitor International Limited; Consumer Health 2023ed, Myprotein's retail value sales, World 2023 data.
1.Protein contributes to the growth and maintenance of muscle mass
2.Protein contributes to the maintenance of normal bones
- Ingredients: Whey Protein Concentrate (Milk) (90%) (contains Emulsifiers (Soya Lecithin, Sunflower Lecithin)), Fat Reduced Cocoa Powder (8%), Natural Flavouring, Sweetener (Sucralose).
- For allergens, see ingredients in bold.
- Suitable for: vegetarians.
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Q: What are the benefits of using Myprotein Impact Whey Protein?A: Our Impact Whey Protein is a fantastic all-rounder for supporting your fitness goals. It's packed with 21g of protein per serving to help build and repair muscle, making it ideal whether you're hitting the gym, playing sports, or just looking to increase your daily protein intake. It's also low in sugar and fat, and mixes easily into shakes or smoothies, so you can enjoy a delicious protein boost anytime. Plus, it's available in a huge range of flavours to satisfy any craving.Q: How should I take Impact Whey Protein?A: Simply add one scoop (approx 30g) to 150-250ml of water or milk in a shaker and mix thoroughly. The best time to take it is after your workout to help your muscles recover, but you can also enjoy it between meals or whenever you need a protein top-up.Q: What flavours does Impact Whey Protein come in?A: We offer a huge variety of flavours to suit everyone. From classic Chocolate Smooth and Vanilla to more adventurous options like Salted Caramel and Cereal Milk, you're sure to find a new favourite. Check out our website for the full range — we're always adding new ones!Q: Is Impact Whey Protein suitable for vegetarians?A: Yes, our Impact Whey Protein is suitable for vegetarians. It's made from whey, a byproduct of cheese production, so it doesn't contain any meat products.Q: How much protein is in each serving of Impact Whey Protein?A: Each 25g serving of Impact Whey Protein contains 21g of protein.Q: What is the difference between Impact Whey Protein and Impact Whey Isolate?A: Both are great protein sources, but Impact Whey Isolate is a more refined version of our whey protein. It goes through extra filtration, delivering over 90% protein per serving with very little fat or lactose. This makes it ideal if you're watching your macros or have a lactose intolerance. Impact Whey Protein is a fantastic all-rounder with a slightly lower protein content but offers superb value.Q: Can I mix Impact Whey Protein with other supplements?A: Absolutely! Impact Whey Protein mixes well with other supplements like creatine, BCAAs, or even our pre-workout blends. You can add it to your post-workout shake for a complete recovery boost or use it in smoothies with fruit and vegetables for a nutrient-packed meal replacement.Q: Is Impact Whey Protein good for weight loss?A: Protein plays an important role in weight management, and our Impact Whey Protein can definitely support your weight loss goals. It helps you feel fuller for longer, which can reduce cravings and overeating. Plus, it helps maintain muscle mass during calorie restriction, so you can achieve a leaner physique.Q: Where is Impact Whey Protein manufactured?A: Our Impact Whey Protein, like most of our products, is manufactured in our own state-of-the-art facilities in the UK. This allows us to maintain strict quality control over every batch.Q: Is Impact Whey Protein gluten-free?A: While Impact Whey Protein itself doesn't contain gluten, it's manufactured in a facility that also handles gluten-containing ingredients. While we take every precaution to prevent cross-contamination, we can't guarantee it's completely gluten-free. If you have a severe gluten intolerance, it's best to check with your doctor before using it.Q: What is the best Impact Whey Protein flavour?A: Here are the top 10 Impact Whey Protein flavours as chosen by our community. 1. Vanilla – A creamy classic. 2. Salted Caramel – A rich, sweet caramelly taste with a hint of salt. 3. Chocolate Brownie – Rich and bold. 4. Natural Chocolate – A chocolatey original. 5. Chocolate Mint – A minty take on an indulgent chocolate base. 6. Chocolate Smooth – Creamy, sweet, traditional flavour. 7. Cinnamon Danish – A cosy, wintery Scandinavian classic. 8. Cookies and Cream – A creamy, vanilla taste with a rich cookie finish. 9. White Chocolate – Sweet and smooth, a milky twist on the original chocolate. 10. Strawberry Cream – A summery combination of berries and sweetness.
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NUTRITIONAL INFORMATION Typical Values Per 100g Per 30g Energy 1570kJ 471kJ Energy 372kcal 111kcal Fat 6.5g 2.0g of which saturates 4.0g 1.2g Carbohydrate 6.9g 2.1g of which sugars 4.7g 1.4g Fibre 2.9g 0.9g Protein 70g 21g Salt 0.42g 0.13g Contains 16 servings
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